Facebook is likely to report solid growth figures again today. Like other social media companies, the Menlo Park-based company has benefited from economies reopening after the lockdowns, bringing the advertising market back up.

Facebook also made a lot more money in the first quarter from advertisements. The company then sold more online ads for its social networks Facebook and Instagram, but the price companies pay for an ad also rose significantly. This led to substantial growth in turnover and a profit that just barely doubled.

In Wednesday’s new quarterly figures, attention will also be paid to the number of users of Facebook’s apps, including WhatsApp, in addition to Facebook and Instagram. After all, the end of the lockdowns could also mean that people become less active on social media because they can now do other things more easily.

Still, the expectations of experts are high. Other social media companies already looked at the books about the past quarter last week. Snap, the company behind the Snapchat app, posted more than twice as many sales as a year earlier and also attracted more users. As a result, the company earned more from advertisers. Twitter also benefited from more users and more advertising revenue.